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Sales and Marketing, University 1st and 2nd Year (Level 4 and 5)

The Undergraduate Level 4 (Sales and Marketing) and Level 5 (Extended Diploma in Management) are a 240 credit course which helps to fast track students to the final year of an associated Undergraduate degree in Sales and Marketing, which can either be completed at a UK university on campus or via distance learning or approved center.

The Level 4 modules and assignments of this course are equivalent to the first year of a University Degree and the Level 5 modules and assignments are equivalent to the second year of a University Degree.

This course comprises  of 10 Level 4 modules (120 credits) and 10 level 5 modules (120 credits), each level also includes 10 written assignments. At the exit of every level , students receive an award.

Each module consists of  40 guided learning hours of material with an additional 30-50 hours of optional learning material.These materials comprise recommended exercises, recommended readings and internet resources. A full explanation of how you will be assessed can be found here.

Course Fees
The fee for enroling onto this courses(level 4 & 5) together is £1620. Alternatively students can enrol onto a single level (level 4 or 5) for £1350 each.
Students can make payment using one of the following methods:

  • Credit Card
  • Bank Transfer
  • Paypal
What is Included in The Cost Of My Course?

All Course Material, including online modules and written assignments.
Personal tutor support with 1-2-1 Skype sessions
Dedicated student support

University Top-Up
If  you decide to top up to a full Undergraduate Degree through an accredited UK university, student would need to apply and fees will be communicated . You have the option of finishing on campus, Costs will vary depending on which university you chose to complete the final year at.

Northampton University

University of Derby

University of Worcester

University of Sunderland – On Campus


Coventry University 

BA (Hons) Top-up – progression from ATHE Level 5 Extended Diploma in Management

University of Bolton 

BA (Hons) Top-up, duration 2 semesters

New Buckinghamshire University 

BA (Hons) Top-up

Southern Cross University

Bachelor of Business.
Bachelor of Business Administration.
Bachelor of Business in Convention and Event Management.

Am I Eligible For This Programme?

To enroll onto the Level 4 course, you must be at least 18 and have a full secondary education. Before enrolling onto the Level 5 course, you must have attained a Level 4 or equivalent.

Level 4 Module Listing

The Business Environment

Business environment is the sum total of all external and internal factors that influence a business. You should keep in mind that external factors and internal factors can influence each other and work together to affect a business.

Customers and Customer Service

Customer service is the support you offer your customers — both before and after they buy and use your products or services — that helps them have an easy and enjoyable experience with you. Offering amazing customer service is important if you want to retain customers and grow your business. Today’s customer service goes far beyond the traditional telephone support agent. It’s available via email, web, text message, and social media. Many companies also provide self-service support, so customers can find their own answers at any time day or night. Customer support is more than just providing answers; it’s an important part of the promise your brand makes to its customers.

Marketing Mix

The marketing mix comprises four main pieces that create the picture of a successful business. Price, place, promotion and product, known as the “4 Ps,” make the foundation of what your company is all about. After all, selling the right product at the right price is how business gets done.

Marketing and Sales planning

Before starting your business, it’s important to outline your all the details in a plan. Creating the plan not only forces you take a good look at all aspects of your business, from financial, to target market, and more, but also, it becomes the roadmap for your success. One of the most important sections of a business plan is marketing and sales which outlines your plan for reaching and selling to the target market. While you want to have a wonderful product or provide stellar service, it’s all for nothing if you don’t have customers and clients.

IT in Business

There is clear evidence that Information Technology provides competitive advantage, whatever the business sphere an organisation operates it.Technology has important effects on business operations. No matter the size of your enterprise, technology has both tangible and intangible benefits that will help you make money and produce the results your customers demand. Technological infrastructure affects the culture, efficiency and relationships of a business. It also affects the security of confidential information and trade advantage

Managing and Using Marketing

This module will provide you with a comprehensive introduction to marketing.Marketing refers to the activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people. It is intended to be relevant to the management and operation of the company in many different areas of the economy,including those which do not operate for profit.

Customers and their Needs

The aim of modern marketing is to identify and then satisfy each customer’s needs and wants. This is often done by building relationships with customers and having a customer retention policy. Communication is a prime factor here and it should always be a two way traffic. After research from customers , it would be easier for the company to provide what the customer needs.

E-Marketing Communications

The success of the World Wide Web and the proliferation of the Internet and associated technologies have revolutionized.Today with the help of the internet fast communication is a must. Taking or placing orders are being done quickly. The most apparent change has been the support provided through technology to a number of traditional operations,such as sales, communications, customer services and marketing.

High Performance Sales.

An organisation’s success depends on a number of factors including its operations, its marketing strategy, its human resource management and its sales. this can be achieved through sales growth. Sales growth is a metric that measures the ability of your sales team to increase revenue over a fixed period of time. Without revenue growth, businesses are at risk of being overtaken by competitors and stagnating. Sales growth is a strategic indicator that is used in decision making by executives and the board of directors, and influences the formulation and execution of business strategy.

Marketing Strategy

Developing a marketing strategy is vital for any business. Without one, your efforts to attract customers are likely to be haphazard and inefficient. The focus of your strategy should be making sure that your products and services meet customer needs and developing long-term and profitable relationships with those customers.

Level 5 Module Listing

The Entrepreneurial Manager

What is an Entrepreneur? Examine the skills and qualities of entrepreneurship.Entrepreneurial managers transform opportunities into companies and institutions that make a difference in the world.

Organisation Structures

Organizational structure is used to define a hierarchy within an organization. It identifies each job, its function and where it reports to within the organization. This structure is developed to establish how an organization runs and assists an organization in obtaining its goals to allow for future growth. The structure is illustrated using an organizational chart.

Practical Accounting Analysis

Learners will complete exercises in accounts throughout this module to understand what they are telling us and the actions that analysis can precipitate.

Business Planning and Goal Setting

Effective business planning can be the key to your success. A business plan can help you secure finance, prioritize your efforts and evaluate opportunities. It may initially seem like a lot of work; however a well prepared business plan can save you time and money in the long run

Politics and Business

Impact of politics on business and how it may help or hinder business. This module will educate learners on economic impact, exports and government support.

Business Law

If you are involved in any business, you need to know what authorities are responsible and relevant for making and enforcing laws within your sphere of operation. The law which applies in any business situation will depend upon what governing body has authority.

Managing in Today’s World

Business in the modern world today it is important for modern management to create strong economic growth through successful emphasis on quality. The factors discussed are the management approaches, product development, production action and quality management. . This module focuses on governance and equality as a means to do right in business.

Performance Management

Understanding how your people and your business can continually improve together. Continuous training is mandatory in order to be able to quantify the performance of staff. Reward structures have to be in place.

Marketing and Sales Planning

Learners will analyse and understand  how markets, customers, competitors and products can come together in a cohesive plan. This would help the organisation forward structure and whether it is meeting the objectives.

Quantitative Skills

On successful completion of this module, learners will have knowledge of numeric exercises and will understand their use within the context of the business.The Level 4/5 Extended Diploma in Management has 10 modules and 8 written assignments at each level. On completion of the modules,students will be given access to the assignments.The assignments are approximately 3000-5000 words each.Students are provided support on the modules and assignments via the ‘Tutor’ section of the learning platform.

Career Path

Successful completion of The Undergraduate Level 4(Sales and Marketing) and Level 5 (Extended Diploma in Management) and final year of an accredited Undergraduate Degree programme will give students the right credentials to go on and apply for a job in marketing, sales, human resources,management or business consultancy.

Sales and Marketing, University 1st and 2nd Year (Level 4 and 5)

Sales and Marketing, University 1st Year (Level 4)

Sales and Marketing, University 2nd Year (Level 5)