Contact us

How To Start Your Own Business

Many young people in developing countries lack access to modern education on business development and the use of Information and Communication Technologies (ICTs). This makes it hard for the growing numbers of youth to successfully compete in the job-market and to contribute to their countries’ economic development. Countries and economies are helping helping people to start up business. It has been seen that this formula will help the economy to boost up . But how many people know how to start a business or be an entrepreneur.

People often dream about starting their own business but don’t fully realize the implications of what this involves. Given the back-drop that nearly a half of all businesses fail in their first year, it is critical that you have all the knowledge at your disposal to make an informed decision about whether running a business is right for you.

This  course is for anyone who has recently set up a small or micro-business, or for anyone who is considering setting up a small or micro-business, or is considering self-employment as a career option. As such, this Course considers the key elements and issues that you need to think about and explore. It will help the learner to understand more of how to be a good entrepreneur and how to manage your business for it be a successful enterprise.

This course will allow you to:

  • Learn key steps to increase your chances of success and minimise risk.
  • Understand how to market your business, identifying competition, pricing and branding strategies
  • How to handle and recruit staff and administrative issues.
  • To develop the business skills necessary to start or consult to a small business venture.
  • To offer a program of coursework and practical exercises in business financing, management and sound operational practices that will improve the likelihood of business venture success for its students;
  • To explore the intricacies of effective management and marketing of businesses of varying size and structure
Course Overview

Course Duration

Students can enroll onto this course at anytime. It is approximately 100 hours worth of learning material included. Students will have access to the study material which would help them use it as a toolkit for the sound running of their start-up


This course is assessed by a series of self assessment exercises.

Unit Summary

This course has 5 units, which cover a range of subject areas,which are as follows:

Unit 1 Thinking of Starting a Business

  • The problems and potential of small-business start-up
  • Sources of information
  • Why start a business
  • Personal skills
  • The realities of starting a business
  • Success v Failure
  • Your Business Idea
  • Am I suited to running a business
  • People and Roles
  • Business start-up expenses
  • Sources of Money
  • Finding Premises
  • Financial Issues
  • Legal Issues
  • Practical Issues

Unit 2 Finance for Business Start Up

  • Looking after your money
  • Budgeting for personal survival
  • Financial Responsibilities
  • Common causes of financial failure
  • Financial Control
  • Expenses
  • Employing Staff
  • Pricing
  • Cash Flow
  • Profit and Loss account
  • Balance Sheet
  • Performance Ratios
  • Credit Terms

Unit 3 Marketing for Business Start Up

  • What marketing is
  • Definitions of Marketing
  • Marketing in Practice
  • Understanding Customer Needs and Wants
  • Using Marketing Strategy
  • The 7Ps of Marketing
  • Turning Prospects into Customers
  • Types of Marketing Message
  • Writing Marketing Material
  • Websites
  • Newsletter Marketing
  • The Marketing Plan
  • Classic Marketing Mistakes

Unit 4 Business Planning for Business Start Up

  • Purpose of a Business Plan
  • Demands and Limitations of Business Planning
  • Basic Aspects of Business Planning
  • Business Plan Format
  • The Executive Summary
  • The Business
  • SWOT Analysis
  • Products and Services
  • Marketing
  • Financials
  • Business Planning Top Tips

Unit 5 Communicating for Success in Business.

  • Networking
  • Defining Communication
  • The Communication Cycle
  • Noise
  • Barriers to Communication
  • Spoken Word – General Considerations
  • Written Word – General Considerations
  • First Impressions
  • Non-Verbal Behaviour
  • Active Listening
  • Written Communication
  • Email Etiquette
  • Writing Marketing Copy for Your Business
Course Fees
The fee for enroling onto this course is £359.

Students can make payment using one of the following methods:
Credit Card
Bank Transfer

What is included in the cost of my Course?

All Course Material.
Dedicated student support

Am I Eligible For This Progamme?

This course is most suited to individuals who are at least 16 years old, and have an interest in setting up a new business.

How To Start Your Own Business